La Organización Mundial del Turismo (OMT) es el organismo de las Naciones Unidas encargado de la promoción de un turismo responsable, sostenible y accesible para todos.
La OMT, como principal organización internacional en el ámbito turístico, aboga por un turismo que contribuya al crecimiento económico, a un desarrollo incluyente y a la sostenibilidad ambiental, y ofrece liderazgo y apoyo al sector para expandir por el mundo sus conocimientos y políticas turísticas.
La OMT defiende la aplicación del Código Ético Mundial para el Turismo para maximizar la contribución socioeconómica del sector, minimizando a la vez sus posibles impactos negativos, y se ha comprometido a promover el turismo como instrumento para alcanzar los Objetivos de Desarrollo Sostenible (ODS), encaminados a reducir la pobreza y a fomentar el desarrollo sostenible en todo el mundo.
La OMT genera conocimiento de los mercados, promueve políticas e instrumentos de turismo competitivo y sostenible, fomenta la enseñanza y la formación en materia de turismo y trabaja con el fin de hacer del turismo una herramienta eficaz para el desarrollo mediante proyectos de asistencia técnica en más de 100 países del mundo.
Entre sus miembros figuran 158 países, 6 miembros asociados y más de 500 Miembros Afiliados que representan al sector privado, a instituciones de enseñanza, a asociaciones de turismo y a autoridades turísticas locales.
Integrar sistemáticamente el turismo en la agenda global: Defender el valor del turismo como motor de crecimiento socio-económico y de desarrollo, su inclusión como prioridad en las políticas nacionales e internacionales y la necesidad de ofrecer un terreno de juego neutral en el que el sector pueda prosperar y desarrollarse.
Mejorar la competitividad turística: Mejorar la competitividad turística de los Miembros de la OMT mediante la creación y el intercambio de conocimientos, el desarrollo de los recursos humanos y la promoción de la excelencia en ámbitos tales como la planificación turística, las estadísticas y las tendencias del mercado, el desarrollo sostenible del turismo, el marketing y la promoción, el desarrollo de productos y la gestión de riesgos y de crisis.
Promover el desarrollo sostenible del turismo: Apoyar políticas y prácticas de turismo sostenible: políticas que hagan un uso óptimo de los recursos ambientales, que respeten la autenticidad sociocultural de las comunidades receptoras y que proporcionen beneficios económicos para todos.
Impulsar la contribución del turismo a la reducción de la pobreza y al desarrollo: Maximizando la contribución del turismo a la reducción de la pobreza y el logro de los ODS convirtiendo al turismo en una herramienta para el desarrollo y promoviendo la inclusión del turismo en la agenda del desarrollo.
Fomentar el conocimiento, la enseñanza y la capacitación: Ayudar a los países a evaluar y satisfacer sus necesidades en materia de enseñanza y formación y proporcionarles redes que faciliten la creación y el intercambio de conocimientos.
Forjar asociaciones: Asociarse con el sector privado, con organizaciones regionales y locales de turismo, con instituciones docentes e investigadoras, con la sociedad civil y con el sistema de las Naciones unidas para construir un sector turístico más sostenible, responsable y competitivo.
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